Mineral-rich tooth powder with bentonite clay base (1-2 Mohs scale vs. 7 for conventional toothpaste). Gentle yet effective cleaning, naturally whitens, supports remineralization. 3-year shelf life, compact packaging. Product Features: Trace minerals support enamel strengthening Therapeutic essential oils provide antibacterial benefits Powder format: 180+ uses per 6-month jar No artificial sweeteners, fluoride, or harsh chemicals Works with manual/electric brushes, safe for crowns/veneers Travel-friendly, TSA-compliant sizes 8 Flavor SKUs: Super Mint - 3-mint blend with green tea Sweet Spice - Cinnamon, nutmeg, cardamom (bestseller) Cinna-Mint - Spice/mint hybrid Fennel Anise - Sophisticated licorice notes Lemongrass Ginger - Anti-nausea properties Bubblegum - Family-friendly Rose Clove - Premium floral Sweet Cinnamon - Warming spice Retailer Benefits: 50-65% margins, 73% repeat rate, appeals to fluoride-avoiding, paleo/keto, eco-conscious consumers. Multiple sizes maximize revenue